“It’s one of the biggest. I don’t know if it is the biggest. I think I would put Randy up there. I would put Chuck up there. I would put Brock Lesnar up there. I think that there’s a difference in drawing power in terms of putting butts in seats or getting people to buy the pay-per-views versus the power of the brand. It depends on how you define it, but I think all those guys are in the mix. … I think that the way we in particular have branded Georges, by creating his own logo and his own line that’s not affiliated with any sponsor, we don’t run the risk of there ever being an issue with that sponsor and the UFC. It’s just purely Georges, and Georges does have a brand that exists outside of the UFC. The UFC was clearly the platform that put him on the map, but we’re investing in inventory. We’re taking the risk involved in creating that merchandise, so there are greater profits there.”
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